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  1. 1
    Adland : a global history of advertising
    por Tungate, Mark, 1967-
    Publicado 2007
    Sumario
    Libro
  2. 2
    The effective use of sponsorship
    por Wragg, David
    Publicado 1994
    Libro
  3. 3
    Understanding brands
    Publicado 1999
    Libro
  4. 4
    How to advertise
    por Roman, Kenneth
    Publicado 1976
    Libro
  5. 5
    Global brand strategy : unlocking branding potential across countries, cultures & markets
    por Van Gelder, Sicco, 1964-
    Publicado 2005
    Libro
  6. 6
    Persuasive copywriting : using psychology to influence, engage and sell
    por Maslen, Andy
    Publicado 2015
    Libro
  7. 7
    Myths of PR : all publicity is good publicity and other popular misconceptions
    por Leigh, Rich
    Publicado 2017
    Libro
  8. 8
    Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
    por Lindström, Martin, 1970-
    Publicado 2012
    Libro
  9. 9
    The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
    por Du Plessis, Erik
    Publicado 2011
    Libro
  10. 10
    Fashion brands : branding style from Armani to Zara
    por Tungate, Mark, 1967-
    Publicado 2014
    Libro
  11. 11
    Adland : a global history of advertising
    por Tungate, Mark, 1967-
    Publicado 2013
    Libro
  12. 12
    Paid attention : innovative advertising for a digital world
    por Yakob, Faris
    Publicado 2015
    Libro
  13. 13
    How to produce successful advertising : a guide to strategy, planning and targeting
    por Farbey, A.D
    Publicado 2002
    Libro
  14. 14
    Advertising and the mind of the consumer : what works, what doesn't, and why
    por Sutherland, Max
    Publicado 2000
    Libro
  15. 15
    Industrial marketing communications : business-to-business advertising, promotion and PR
    por Hart, Norman A.
    Publicado 1993
    Libro
  16. 16
    The handbook of European advertising : media planning, marketing analysis and country-by-country profiles
    por Bennett, Roger
    Publicado 1993
    Libro
  17. 17
    101 ways to get great publicity
    por Foster, Timothy R.V
    Publicado 1993
    Libro
  18. 18
    Talk is cheap : promoting your business through word of mouth advertising
    por Harris, Godfrey
    Publicado 1992
    Libro
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