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  1. 1
    Investigating the attitudes of media planner-buyers to classified advertising in consumer magazines summary report of findings
    por Taylor, Rosemary
    Publicado 1995
    “…Research report . Periodical Publishers Association…”
    Libro
  2. 2
    Hearts and minds advertising : the research based case for increased expediture on consumer magazine advertising
    por Smith, Alan, 1950-
    Publicado 1994
    “…Research report . Periodical Publishers Association…”
    Libro
  3. 3
    Magazines and active readers : the case for consumer magazine of recent magazine research
    por Consterdine, Guy
    Publicado 1995
    “…Research report . Periodical Publishers Association…”
    Libro
  4. 4
    How magazine advertising works : a review of the research evidence
    por Consterdine, Guy
    Publicado 1995
    “…Research report. Periodical Publishers Association…”
    Libro
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