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  1. 1
    Advertising effects : a taxonomy and review of concepts, methods and results from the academic literature
    por Vakratsas, Demetrios
    Publicado 1996
    Libro
  2. 2
    The relationship between recall, cognitive responses and advertising effectiveness : effects of delay and context
    por Chattopadhyay, Amitava
    Publicado 1989
    Libro
  3. 3
    Tears, cheers and fears : the role of emotions in advertising
    Publicado 1991
    Libro
  4. 4
    What to say when : advertising appeals in evolving markets
    Publicado 2001
    Libro
  5. 5
    Managing advertising and promotion for long-run profitability
    por Jedidi, Kamel
    Publicado 1998
    Libro
  6. 6
    The relationship between advertising and promotion in brand strategy
    por Strang, Roger A.
    Publicado 1975
    Libro
  7. 7
    Beyond advertising and publicity : the domain of hybrid messages
    por Balasubramanian, Siva K.
    Publicado 1991
    Libro
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