Marketing technologies corporate cultures and technological change
| Formato: | Libro electrónico |
|---|---|
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
2013.
|
| Colección: | Routledge studies in innovation, organization and technology ;
25. |
| Materias: | |
| Acceso en línea: | Acceso restringido con credenciales, usuarios UPSA |
| Ver en Universidad Pontificia de Salamanca: | https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=735038 |
Solicitar por préstamo interbibliotecario:
Correo
| Formulario
Tabla de Contenidos:
- The "market turn" in science and technology studies
- Marketing technologies : in theory, and in practice
- Inside corporations : an ethnographic approach
- Becoming a neophyte marketer
- Marketing texts as discursive objects, or do texts speak for themselves?
- "Softly, softly" tagging the world
- RFID "theatre of the proof"
- Concluding remarks.
