Global marketing

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global marke...

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Detalles Bibliográficos
Otros Autores: Green, Mark C. autor (autor), Keegan, Warren Joseph. autor
Formato: Libro
Idioma:Inglés
Publicado: Harlow, England : ©2020
Edición:Tenth edition
Materias:
Ver en Universidad Pontificia de Salamanca:https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=658490
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Publicado 2020
Libro electrónico