Global marketing
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, tr...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow :
Pearson Education Limited
2020
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| Edición: | 8th edition |
| Materias: | |
| Ver en Universidad Pontificia de Salamanca: | https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=658395 |
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