Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times

Business-to-Business Marketing Communications Value and Efficiency Considerations in Recessionary Times

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Bibliographic Details
Other Authors: Rizomyliotis, Ioannis autor (autor), Konstantoulaki, Kleopatra autor, Kostopoulos, Ioannis autor
Format: eBook
Language:Inglés
Published: Cham : Palgrave Macmillan 2017
Subjects:
Liderazgo.
Gestión de empresas.
Marketing en Internet.
Comunicación en marketing.
Libros electrónicos
Documentos electrónicos Ebsco
Online Access:Acceso Ebsco
Acceso Ebsco
See on Universidad Pontificia de Salamanca:https://catalogo.upsa.es/cgi-bin/koha/opac-detail.pl?biblionumber=652945
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