Strategic management creating competitive advantages
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill/Irwin
cop. 2012.
|
| Edición: | 6th ed., global edition |
| Materias: |
Tabla de Contenidos:
- Text: Part One: Strategic Analysis Chapter 1 Strategic Management: Creating Competitive Advantages Chapter 2 Analyzing the External Environment of the Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: Creating Value through Diversification Chapter 7 International Strategy: Creating Value in Global Markets Chapter 8 Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance Chapter 10 Creating Effective Organizational Designs Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship Part Four: Case Analysis Chapter 13 Analyzing Strategic Management Cases
