American icon Alan Mulally and the fight to save Ford Motor Company
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of char...
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
Crown Business
c2012.
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