Uncertainty-driven Innovation Managing the New Product Development Processes in an Unpredictable Environment

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process by covering several areas of research, from the analysis of the entrepreneur...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Marzi, Giacomo, autor (autor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing 2022.
Edición:1st ed
Colección:Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b47188601*spi
Tabla de Contenidos:
  • Chapter 1: The Unpredictable Environment and Role of Innovation
  • Chapter 2: The Entrepreneurs, the Innovation Process and the Management of Uncertainty
  • Chapter 3: The Necessity and the Drawbacks of Product and Process Innovation
  • Chapter 4: A Review of Excessive Development Studies on the New Product Development Process
  • Chapter 5: Managing Uncertainty Through Stage-Gate, Agile and Overspecification
  • Chapter 6: The Threat of Uncertainty in the New Product Development Process
  • Chapter 7: Conclusion.