Political Marketing in the 2020 U.S. Presidential Election
This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to the inauguration of Joe Biden as the 46th president. A follow-up to Political Marketing in the 2016 U.S. Presidential Election, it uniquely...
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing
2022.
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| Edición: | 1st ed |
| Colección: | Springer eBooks.
Palgrave Studies in Political Marketing and Management. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b47174262*spi |
Tabla de Contenidos:
- Introduction: The Right Candidate at the Worst Time
- 1. Playing Catch Up from a Basement in Delaware: How the Biden Campaign Marketed 'Joe'
- 2. Replicating The 2016 "Lightning in a Bottle" Political Moment: Biden, Trump and Winning the U.S. Presidency
- 3. The 2020 Campaign: Candidates in a New World
- 4. Trump's Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing
- 5. Democracy and Disinformation: An Analysis of Trump's 2020 Reelection Campaign
- 6. Donald Trump: The Brand, the Disjunctive Leader and Brand Ethics
- 7. Trump, Populism and the Pandemic
- Conclusion: The 2020 Election and Aftermath was One for the Ages. .
