The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing

The marketing revolution in politics what recent U.S. presidential campaigns can teach us about effective marketing

"For decades political campaigns have tried to emulate the marketing principles and techniques of forward-thinking commercial enterprises. And for decades, campaigns have always been slow to catch up and implement these ideas. But that all changed with the Obama campaigns of 2008 and 2012. In a...

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Detalles Bibliográficos
Otros Autores: Newman, Bruce I., autor (autor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Toronto, Ontario : Rotman-UTP Publishing [2016]
Colección:EBSCO Academic eBook Collection.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b47058134*spi
Tabla de Contenidos:
  • The evolution of marketing in politics
  • Lesson 1: follow the marketing in politics
  • Lesson 2: use technology strategically
  • Lesson 3: integrate research methods
  • Lesson 4: develop a unique brand identity
  • Lesson 5: create a winning advertising strategy
  • Lesson 6: build a relationship with your customers
  • Lesson 7: be prepared to engage in crisis management.

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