How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
"Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Thames and Hudson Ltd
[2021]
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| Materias: | |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b4635525x*spi |
Tabla de Contenidos:
- How to be a graphic designer in the middle of nowhere
- How to think with your hands
- How to destory the world with graphic design
- How to have an idea
- How to transcend style
- How to create identity without a logo
- How to invent a town that was always there
- How to work for free
- How to raise a billion dollars
- How to win a close game
- How to be good
- How to run a marathon
- How to avoid the obvious
- How to avoid doomsday
- How to be fashionably timeless
- How to cross cultures
- How to behave in church
- How to disorient an architect
- How to put a big sign on a glass building without blocking the view
- How to make a museum mad
- How to judge a book
- How to make a mark
- How to squash a vote
- How to travel through time
- How to pack for a long flight
- How to have fun with a brown cardboard box
- How to shut up and listen
- How to top the charts
- How to convince people
- How to get where you want to be
- How to investigate a murder
- How to be who you are
- How to get the passion back
- How to frame a picture
- How to set a table
- How to survive on an island
- How to network
- How to write a sonnet
- How to keep it simple
- How to design two dozen logos at once
- How to play politics
- How to cover something up
- How to save the world with graphic design
- Acknowledgments
- Image credits.
