Pricing and revenue optimization
"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Business Books
[2021]
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| Edición: | Second edition |
| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46271946*spi |
| Sumario: | "Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies"-- |
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| Descripción Física: | 1 recurso electrónico xiii, 456 páginas : ilustraciones |
| Formato: | Forma de acceso: World Wide Web. |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781503614260 |
