Serial innovators how individuals create and deliver breakthrough innovations in mature firms
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Business Books
©2012.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46263196*spi |
Tabla de Contenidos:
- Introduction : serial innovators and why they matter
- Breakthrough innovation in existing organizations
- The processes by which serial innovators innovate
- Customer engagement for breakthrough innovation
- Navigating the politics of breakthrough innovation
- Characteristics of serial innovators
- Identifying and developing serial innovators
- Managing serial innovators for impact
- Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.
