Competitive quality strategies
This book succinctly presents new methodological principles that will help you raise the quality of your valuable production to enhance your competitiveness. The concepts and models of principles of actions presented result from over 20 years of the author observing the ways in which companies of al...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London : Hoboken, NJ :
ISTE
2013.
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| Colección: | Wiley ebooks.
Focus Industrial engineering series. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46149739*spi |
Tabla de Contenidos:
- General principles of competitive quality / Pierre Maillard
- The definition of a competitive quality tactic / Pierre Maillard
- Deployment of a competitive quality tactic / Pierre Maillard
- The conditions for success of a competitive quality tactic / Pierre Maillard
- Selling a competitive quality tactic / Pierre Maillard
- Management of a competitive quality tactic / Pierre Maillard
- General conclusion
- Bibliography
- Index.
