Right-time experiences driving revenue with mobile and big data
"Grasp how mobile, big data, and analytics are combining to change business processesRight Experience, Right Results: Improving Profits, Margin, and Engagement with Mobile and Big Data illustrates how businesses can use mobility, big data, and analytics to enhance or change business processes,...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2014.
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| Colección: | Wiley ebooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b46126077*spi |
Tabla de Contenidos:
- Title Page; Copyright; Dedication; Preface; Acknowledgments; Part I: Adapt or Fail; Chapter 1: The Future Is Here; We Are Living in a Connected World; Cloud Computing Enables New Entrants and Business Models; Mobile and Social Change Engagement; Social, Mobile, and IoT Create Big Data; Delivering New Experiences; Summary; Notes; Chapter 2: Marching Backwards into the Future; Three Issues Stall Change; Finding Your Blind Spots; Taming the Beast of External Risks; Summary; Notes; Part II: Why Right-Time Experiences are Key; Chapter 3: New Realities Demand New Right-Time Experiences.
- Contextual Computing Leads to InsightAdaptive Makes Interactions Personal; Connected Makes Interactions Actionable; Hertz Drives RTEs; Right-Time Experiences Don't Happen Overnight; The 3 Cs of Right-Time Experience; Summary; Notes; Chapter 4: Communications in a Right-Time Experience; Communications Move from Generic to Contextual; New Devices Change Communications Opportunities; Communications Builds a Bridge to Commerce; Improve the Quality of Civic Life; Summary; Notes; Chapter 5: Care in a Right-Time Experience; Mobile Extends Options and Information to Everyone; Closing the Deal Faster.
- Enhance and Transform Customer Care ExperiencesUsing IoT to Improve the Employee and Customer Experience; Transform the Organization with New Options; Curing Cancer with Cognitive Computing; Big Data and Mobile Deliver Predictive Knowledge; Respond to Problems and Opportunities in Real Time; Summary; Notes; Chapter 6: Commerce in a Right-Time Experience; Mobile and Context Change Commerce; RTEs Change B2B Commerce; The Role of Big Data in Commerce; Summary; Notes; Part III: How to Prepare for Change; Chapter 7: Evolve to Right-Time Experiences in Three Phases.
- Define a Mobile-Enablement StrategyEvolve to a Mobile-Enabled RTE Business; Phase 1; Phase 2; Phase 3; Summary; Notes; Chapter 8: Understanding the Components of the Technical Plan: Mobility; What's Part of the Plan?; Building Mobile-First Applications; How Much Does It Cost?; Palador's Application Cost Estimate Framework; Summary; Notes; Chapter 9: Understanding the Components of the Technical Plan: Big Data; How Big Data Helps Deliver Better Outcomes; The Business Case for Big Data; The Challenge of Big Data; Summary; Notes; Chapter 10: Engage and Empower Employees.
- Use Mobile, Social, and Big Data to RecruitBuild a Training Plan; Engage Employees with Games; Get IT on Board and Drive Change; Be Open to Creating New Roles or Expanding Roles; Summary; Notes; Chapter 11: Closing Thoughts; About the Author; Index; End User License Agreement.
