Alliances an Executive Guide to Designing Successful Strategic Partnerships

A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a c...

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Detalles Bibliográficos
Autor principal: De Man, Ard-Pieter (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken : Wiley 2013.
Colección:Wiley ebooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b4612116x*spi
Descripción
Sumario:A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed. Most managers don't have the experience or knowledge to create a functional alli.
Notas:Incluye índice.
Descripción Física:1 recurso electrónico (237 páginas)
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9781118486382
9781118486399
9781118486368