Visual Communication Design an Introduction to Design Concepts in Everyday Experience
"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduct...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Visual Arts
2017.
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| Colección: | EBSCO Academic eBook Collection Complete.
Required Reading Range. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44999483*spi |
Tabla de Contenidos:
- Introduction : An evolving context for design : From artifacts to experiences ; Today's design problems are increasingly complex
- Individual or single disciplines rarely solve complex problems ; People as producers ; The rapid evolution of technology changes its influence in our lives
- Designing for experience : Making sense of experience ; Experience and time ; Experience and media ; Denotation and connotation
- The vocabulary of visual messages : Elements ; Composition ; Code ; Style
- Getting attention : Perceptual and cultural experience ; Contrast ; Figure-ground ; Color ; Size constancy ; Scale ; Proportion ; Proximity ; Focus ; Layering ; Symmetry/asymmetry ; Closure ; Continuity ; Series and sequences ; Pattern ; Rhythm and pacing ; Motion
- Orienting for use and interpretation : Principles of orienting readers to the interpretation of information ; Affordances ; Channel ; Medium/format ; Feedback ; Wayfinding ; Mapping ; Hierarchy ; Reading pattern ; Grouping ; Edge relationships ; Direction ; Point of view
- Interacting, interpreting, and experiencing : The nature of signs ; The nature of interaction and interpretation ; Legibility/readability ; Denotation and connotation ; Framing ; Abstraction ; Icon, index, and symbol ; Materiality ; Substitution ; Metaphor ; Appropriation ; Ambiguity ; Cognitive dissonance
- Retaining and extending meaning : Memory and categorization ; Extending the impact of form ; Stereotypes ; Archetypes ; Narrative ; Mnemonics ; Chunking ; Redundancy ; Graphic identity ; Branding
- Conclusion.
