Uses of social media in public transportation

Uses of social media in public transportation

"TRB's Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada. For the purposes of the report, social media are define...

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Detalles Bibliográficos
Autor principal: Bregman, Susan (-)
Autores Corporativos: National Research Council. Transportation Research Board (-), Estados Unidos. Federal Transit Administration, Transit Development Corporation, Transit Cooperative Research Program
Formato: Libro electrónico
Idioma:Inglés
Publicado: Washington, D.C. : Transportation Research Board 2012.
Colección:National Academies ebooks.
TCRP synthesis, 99.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b44936758*spi
Tabla de Contenidos:
  • Introduction
  • Literature review : overview of social media
  • Survey : how transit agencies use social media
  • Barriers to using social media
  • Case examples
  • Conclusions
  • Glossary of terms
  • References
  • Appendices.

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