Alcoholism Treatment Marketing Beyond T.V. Ads and Speeches

The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set...

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Detalles Bibliográficos
Autor principal: Self, Donald (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis 2014.
Colección:EBSCO Academic eBook Collection Complete.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b44668478*spi

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