Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Frankfurt am Main, Germany :
PL Academic Research, an imprint of Peter Lang GmbH
[2013]
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| Colección: | Open Research Library ebooks.
Forschungsergebnisse der WU Wirtschaftsuniversität Wien, Band 61. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b44553262*spi |
Tabla de Contenidos:
- Loyalty
- Loyalty schemes
- Coalition schemes
- Empirical study design
- Empirical study results.
