Social Influence and Sustainable Consumption
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core compo...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing
2015.
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| Edición: | 1st ed |
| Colección: | Springer eBooks.
International Series on Consumer Science ; |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43711765*spi |
Tabla de Contenidos:
- Introduction
- I. Social Influence
- Introduction to Social Influence.-Social Influence History and Theories
- Values, Attitudes, Goals, and Motivation.-Communication and Social Media
- II. Consumption
- What We Buy and Who We Listen To: The Science of Consumption
- Decision Making and Problem Solving
- Households: Productivity and Consumption
- III. Sustainability
- Social Influence and Sustainable Behavior
- Sustainably Managing Resources of the Built Environment
- Influencing Behavior: Four Strategies.
