Commercial Communication in the Digital Age Information or Disinformation?
In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibiliti...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
De Gruyter Saur
[2017]
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| Colección: | De Gruyter Open Access ebooks.
Age of Access? Grundfragen der Informationsgesellschaft ; 7. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43318630*spi |
