Media Management Strategy, Business Models and Case Studies
This textbook offers business, communication, journalism and media science students an introduction to media management. It covers a broad range of topics, including the management of print and audio-visual media as well as digital media outlets. Adopting a structured analysis approach, it compares...
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| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing
2020.
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| Edición: | 2nd ed |
| Colección: | Springer eBooks.
Springer Texts in Business and Economics. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43273373*spi |
Tabla de Contenidos:
- Foundations of media management
- Characteristics of media management
- Value-creation systems of media enterprises
- Functions of media management
- Business models and value creation in the newspaper and magazine market 126
- Business models and value creation in the book market
- Business models and value creation in in the movie market
- Business models and value creation in in the TV market
- Business models and value creation in the radio market
- Business models and value creation in the music market
- Business models and value creation in the music market.-Business models and value creation in the Internet market
- International media management
- Integrated media conglomerates and cross-media
- Case Studies.
