On trend the business of forecasting the future
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals em...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press
[2019]
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43165382*spi |
Tabla de Contenidos:
- Trending
- Thinking in trends
- Cool hunting
- Trends, Inc.
- Global futurity
- Eventful futures
- Conclusion : public futures.
