The game of votes visual media politics and elections in the digital era
Discovers and analyses the use and ways of communication methods and marketing tricks used by political parties in elections.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
Sage Publications India Pvt, Ltd
2019.
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| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b43163919*spi |
Tabla de Contenidos:
- Cover; Contents; Foreword; Preface; Acknowledgements; Chapter 1: Old Politics-New Media: Campaigning in India; Chapter 2: Courtship of Regional Political Parties and the Major Electoral Upsets; Chapter 3: From Ideologies to Idols with Feet of Clay; Chapter 4: The Big Multinational Election Campaigns and Democracy; Chapter 5: The Bustling World of Political Marketing in India; Chapter 6: Visual Political Communication Model; Chapter 7: The Charge of the Light Brigades; Bibliography; About the Author.
