Forecasting for the pharmaceutical industry models for new product and in-market forecasting and how to use them

"Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of...

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Detalles Bibliográficos
Autor principal: Cook, Arthur G. (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London ; New York : Routledge Taylor & Francis Group 2016.
Edición:2nd ed
Materias:
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b42787026*spi

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