Corporate communication a guide to theory and practice
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Los Angeles [etc.] :
SAGE
2020
|
| Edición: | 6th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40665306*spi |
Tabla de Contenidos:
- Part 1: Introduction; Chapter 1: Defining Corporate Communication; Chapter 2: Corporate Communication in Contemporary Organizations; Chapter 3: Corporate Communication in a Changing Media Environment; Part 2: Conceptual Foundations; Chapter 4: Stakeholder Management and Communication; Chapter 5: Corporate Identity, Branding and Corporate Reputation; Part 3: Corporate Communication in Practice; Chapter 6: Communication Strategy and Strategic Planning; Chapter 7: Research and Measurement; Part 4: Specialist Areas in Corporate Communication; Chapter 8: Media Relations; Chapter 9: Employee Communication; Chapter 10: Issues Management; Chapter 11: Crisis Communication; Part 5: New Developments in Corporate Communication; Chapter 12: Leadership and Change Communication; Chapter 13: Corporate Social Responsibility (CSR) and Community Relation
