Measurement in marketing : operationalization of latent constructs

Measurement in marketing operationalization of latent constructs

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Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that eff...

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Detalles Bibliográficos
Otros Autores: Frikha, Azza, autor (autor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley 2019.
Colección:Wiley ebooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b4064277x*spi
Tabla de Contenidos:
  • Characteristics and Main Types of Measurement
  • Standardizing or Constructing a Measurement Scale
  • Conception of a Measurement Scale
  • Construction of a Measurement Scale
  • Design of a Measurement Scale
  • Quantitative Purification of a Reflective Scale
  • Validity of a Measurement Scale
  • Conclusion
  • Glossary.

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