SME internationalization strategies innovation to conquer new markets
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such a...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Newark :
John Wiley & Sons, Incorporated
2018.
|
| Colección: | Wiley ebooks.
|
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40631242*spi |
Tabla de Contenidos:
- Cover; Half-Title Page; Title Page; Copyright Page; Contents; Acknowledgments; Introduction; PART 1. Internationalization of SMEs, Location Choice and Gateway Strategies: A Literature Review; Introduction to Part 1; 1. SME Internationalization Strategies; 1.1. Incremental internationalization: introduction of the original models; 1.1.1. The Uppsala model; 1.1.2. Innovation: internationalization as innovation for the company; 1.2. Contributions and limitations of processual models; 1.2.1. The scope of observed activities; 1.2.2. Operations and overseas commitment methods.
- 1.2.3. Process dynamics1.2.4. The methodology used; 1.3. Processual models revisited; 1.3.1. The Uppsala model revisited: the importance of business networks; 1.3.2. Innovation models revisited: the driving force of technologies; 1.4. The challenge of international entrepreneurship; 1.4.1. International entrepreneurship and fast and early internationalization; 1.4.2. Early expansion versus processual expansion; 1.4.3. Born-again global: at the crossroads of incremental approaches and born global; 1.5. Conclusion; Conclusion to Part 1; 2. SME Localization Strategies.
- 2.1. Localization strategies2.1.1. External motivations for DFI; 2.1.2. Internal factors in the location choice; 2.2. Gateway strategies; 2.3. Conclusion; Conclusion to Part 1; PART 2. Research Methodology and Presentation of the Empirical Study; 3. Epistemology and Research Methodology; 3.1. Qualitative research; 3.1.1. An interpretive positioning; 3.1.2. Abductive research; 3.1.3. A hybrid research approach; 3.1.4. Case study as an access strategy to the real situation; 3.2. Multiple case studies; 3.2.1. Theoretical sampling criterion and case selection.
- 3.2.2. Defining the field of investigation and the unit of analysis3.3. Collection of data; 3.3.1. The collection of primary data; 3.3.2. The collection of secondary data; 3.4. Data processing; 3.4.1. Content analysis: foundations and application to our work; 3.4.2. Quality and legitimacy of the knowledge produced; 4. The Internationalization of Five SMEs; 4.1. The ABC Group case; 4.1.1. Characteristics of the ABC Group; 4.1.2. The main stages of the ABC Groupa#x80;#x99;s international development; 4.2. The case of SLAT; 4.2.1. The characteristics of the firm SLAT.
- 4.2.2. SLATa#x80;#x99;s main phases of international development4.3. The case of Emballa#x80;#x99;iso; 4.3.1. The characteristics of Emballa#x80;#x99;iso; 4.3.2. Emballa#x80;#x99;isoa#x80;#x99;s main phases of international development; 4.4. The case of Mixel Agitateurs; 4.4.1. Characteristics of Mixel Agitateurs; 4.4.2. The main stages of Mixel Agitateursa#x80;#x99; international development; 4.5. Hydrola company case; 4.5.1. The characteristics of Hydrola; 4.5.2. The main international development phases of Hydrola; 4.6. Summary of the five cases; Conclusion to Part 2.
