Marketing management for non-marketing managers : improving returns on marketing investments

Marketing management for non-marketing managers improving returns on marketing investments

Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and execu...

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Detalles Bibliográficos
Otros Autores: Fitzpatrick, Heather L., autor (autor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : American Institute of Certified Public Accountants 2013.
Colección:Wiley ebooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b40627275*spi

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