Alchemy the surprising power of ideas that don't make sense
Presentación del editor: "To be brilliant, you have to be irrational. Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economi...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
WH Allen
2019
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| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b40605747*spi |
