Reset business and society in the new social landscape

As consumers, our access to--and appetite for--information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 audito...

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Detalles Bibliográficos
Autor principal: Rubin, James R., 1968- (-)
Otros Autores: Carmichael, Barie
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Columbia University Press [2018]
Colección:EBSCO Academic eBook Collection Complete.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b40560417*spi

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