Sex in advertising perspectives on the erotic appeal
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates
2003.
|
| Colección: | EBSCO Academic eBook Collection Complete.
LEA's communication series. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b4048693x*spi |
Tabla de Contenidos:
- One phenomenon, multiple lenses : bridging perspectives to examine sex in advertising / Tom Reichert and Jacqueline J. Lambiase
- What is sex in advertising? : perspectives from consumer behavior and social science research / Tom Reichert
- Historical and psychological perspectives of the erotic appeal in advertising / Juliann Sivulka
- Dark desires : fetishism, ontology, and representation in contemporary advertising / Jonathan E. Schroeder and Janet L. Borgerson
- Nudity and sexual appeals : understanding the arousal process and advertising reponse / Michael S. LaTour and Tony L. Henthorne
- Effects of sexual appeals on physiological, cognitive, emotional, and attitudinal responses for product and alcohol billboard advertising / Annie Lang [and others]
- Sex(haustion) sells : marketing in a saturated mediascope / Collin Gifford Brooke
- Toward a theory of advertising lovemaps in marketing communications : overdetermination, postmodern thought and the advertising hermeneutic circle / Stephen J. Gould.
- Advertising and disconnection / Jean Kilbourne
- Adcult and gender / James B. Twitchell
- Subliminal sexuality : the fountainhead for America's obsession / Wilson Bryan Key
- Masculinism(s) and the male image : what does it mean to be a man? / Barbara B. Stern
- Media at the margins : homoerotic appeals to the gay and lesbian community / Gary R. Hicks
- Sex-- online and in Internet advertising / Jacqueline J. Lambiase
- Future questions and challenges : advertising research in the midst of sex noise / Jacqueline Lambiase and Tom Reichert.
