Foundations of Economic Psychology A Behavioral and Mathematical Approach
This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Springer Singapore
2019.
|
| Edición: | 1st ed |
| Colección: | Springer eBooks.
|
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3992824x*spi |
Tabla de Contenidos:
- Preface
- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework
- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice
- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility
- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory
- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment
- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation
- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness
- Chapter 7. Consumers’ Preference Construction, Affects and Neuroscientific Research:Research on Consumer’s Preference and Neuromarketing
- Appendix.
