American business abroad Ford on six continents
"American Business Abroad: Ford on Six Continents, by Mira Wilkins and Frank Ernest Hill, documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archive...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cambridge [England] ; New York :
Cambridge University Press
2011.
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| Edición: | New ed |
| Colección: | CUP ebooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b39746744*spi |
Tabla de Contenidos:
- Introduction
- First venture
- Probing for markets
- Model T: triumph and fable
- The alchemy of war
- Steps in expansion
- The sun never sets
- Prosperity and frustration
- The missionary spirit
- The best-laid plans
- Marriage of convenience
- Time of desperation
- A world disturbed
- Extreme of nationalism
- The British empire
- On both sides of World War II
- The crippled phoenix
- The new company
- Manufacturing for world markets: from Dagenham to Geelong
- New times, new faces, new policies.
