Audio branding using sound to build your brand

Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.

Detalles Bibliográficos
Autor principal: Minsky, Laurence (-)
Otros Autores: Fahey, Colleen
Formato: Libro electrónico
Idioma:Inglés
Publicado: London ; New York, NY : Kogan Page Limited [2017]
Colección:EBSCO Academic eBook Collection Complete.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b39291601*spi
Descripción
Sumario:Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality.
Descripción Física:xviii, 214 p.
Formato:Forma de acceso: World Wide Web.
Bibliografía:Incluye referencias bibliográficas e índice.
ISBN:9780749478582