Valuable content marketing how to make quality content your key to success
Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, UK ; Philadelphia, PA :
Kogan Page
2015.
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| Edición: | 2nd ed |
| Colección: | EBSCO Academic eBook Collection Complete.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b39266746*spi |
Tabla de Contenidos:
- Foreword ; About the authors; Introduction; Part One Why valuable content?; Chapter 1 Buying has changed. Has your marketing caught up?; The business development challenge; Who is winning with their marketing? ; So what are these companies doing right?; The three factors transforming buyer behaviour; Take action; Chapter 2 What is valuable content and why does it win you business?; Content versus valuable content; Hang on a minute. Is this form of marketing new?; Eight reasons to love valuable content marketing; Take action; Chapter 3 Guiding principles for your valuable content.
- Eight guiding principles for valuable content marketingTake action; Part Two What valuable content?; Chapter 4 Blogging; Some blogging back to basics; How to create a successful business blog; How to write a valuable blog article; Making your blog look good and read well; Promoting your blog articles; Blog content can be visual; Blogging Q & A; Take action; Chapter 5 Social media; Social networks: the main arenas for businesses; Which social platform is best for sharing content?; Valuable content guidelines for all social networks; The future of social networks; Take action.
- Chapter 6 Email newslettersThe importance of keeping in contact; Email newsletters, the valuable way; Email marketing tools
- you have options; Build a community; What should your newsletter say?; Autoresponders
- a valuable addition to your email strategy; Launching your newsletter; Take action; Chapter 7 Search engine optimization; Why it's smart to get search engine savvy; How people use search engines; Use keyword research ; What search engines want from you; Design your website for search; Getting the right help with SEO; What's new for search engines?; Take action.
- Chapter 8 Deeper written content, e-books, white papers, Slideshares and published booksStock and flow: the value of going deeper; The most valuable content of all takes work; Your deeper written content options; What to write about in your key content pieces; Deeper content demands great design; The importance of a strong landing page; Should you make people fill out a form to download your content?; Repurposing and the value of integrated content campaigns; Take action; Chapter 9 Video, audio, infographics and more; Different formats to connect with more people.
- The rise, rise and rise of video contentAwesome animations; Wonderful webinars; The power of infographics; Podcasts for business; Online games as sales tools; Mobile apps; Mix it up; Take action; Chapter 10 Widen your reach: PR, guest blogging, events and paid advertising; The value of getting your content published in industry-leading media; Valuable content wins you PR opportunities; The etiquette of guest blogging; Events as content marketing; Paid advertising options ; Take action; Part Three How to supercharge your business with valuable content.
