Augmented Reality and Virtual Reality Empowering Human, Place and Business

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique s...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Jung, Timothy, editor (editor), tom Dieck, M. Claudia, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer 2018.
Colección:Progress in IS,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b38050948*spi
Tabla de Contenidos:
  • Part I: Augmented and Virtual Reality in Tourism
  • Part II: Augmented and Virtual Reality in Retail and Fashion
  • Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling
  • Part IV: Augmented and Virtual Reality in Healthcare and Defence
  • Part V: Augmented and Virtual Reality Design & Development
  • Part VI: Augmented and Virtual Reality in Industry.