Political Marketing in the 2016 U.S. Presidential Election
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspe...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan
2018.
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| Colección: | Palgrave Studies in Political Marketing and Management.
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b38036575*spi |
Tabla de Contenidos:
- 1. Introduction. The 2016 U.S. Presidential Election; Jamie Gillies
- 2. zDifferent Strokes for Different Folksy: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump; Vincent Raynauld and André Turcotte.- 3. Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign; Brian Conley.- 4. Trump and the Republican Brand Refresh.; Ken Cosgrove
- 5. The 2016 U.S. Primaries: Parties and Candidates in a World of Big Data; Neil Bendle, Joseph Ryoo and Alina Nastasoiu
- 6. The Clinton Campaign: Appeals to Moderate Swing Voters through Anti-Trump Targeted Communication; Edward Elder
- 7. zFeel the Berny: Marketing Bernie Sanders and Democratic Socialism to Primary Voters Jamie Gillies.- 8. Conclusion. The U.S. Presidential Race: Advances and Insights for Political Marketing Practice; Jamie Gillies.
