Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Advances in National Brand and Private Label Marketing Fifth International Conference, 2018

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Martínez-López, Francisco J, editor (editor), Gázquez-Abad, Juan Carlos, editor, Chernev, Alexander, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer 2018.
Colección:Springer Proceedings in Business and Economics,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b38011815*spi
Tabla de Contenidos:
  • Part I: Consumer Behavior
  • Part II: Online Context and Digital Transformation
  • Part III: Branding
  • Part IV: Modelling and Theoretical Research.

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