The Oxford handbook of corporate reputation

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to the...

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Detalles Bibliográficos
Otros Autores: Barnett, Michael L. (-), Pollock, Timothy G.
Formato: Libro
Idioma:Inglés
Publicado: Oxford : Oxford University Press 2014
Edición:1st ed. in pbk
Materias:
Ver en Universidad de Navarra:https://innopac.unav.es/record=b37889242*spi
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Publicado 2014
Libro