Innholdsmarkedsf{rcedil}ring Konsept, forretningsmodeller, juss, etikk og praksis
This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning ?concept, business models, legal aspects, ethics and practice?, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the defi...
| Otros Autores: | , , , |
|---|---|
| Formato: | Electrónico |
| Idioma: | Indeterminado |
| Publicado: |
[S.l.] :
Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)
2016.
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| Colección: | OAPEN Library.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b3759588x*spi |
