Strategic Retail Management Text and International Cases
zStrategic Retail Management – Text and International Casesy is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case stu...
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| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Gabler
2007.
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| Colección: | Springer eBooks.
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| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b37577669*spi |
Tabla de Contenidos:
- Formats and Players in Retailing
- Retail Formats — Food
- Retail Formats — Non-Food
- New Competitors — Vertical Strategies
- Strategic Marketing in Retailing
- Growth Strategies
- The Internationalisation of Retailing
- Retail Branding and Positioning
- Marketing Mix in Retailing
- Store Location — Trading Area Analysis and Site Selection
- Merchandise and Category Management
- Pricing
- Instore Marketing
- Customer Relationship Management
- Buying, Logistics and Performance Measurement
- Buying — Strategy and Concepts
- Logistics — Physical Distribution
- Logistics — Supply Chain Management and Information Management
- Controlling and Financial Management.
