Public relations and the public interest

Detalles Bibliográficos
Autor principal: Johnston, Jane, 1961- (-)
Formato: Libro
Idioma:Inglés
Publicado: New York ; London : Routledge, Taylor & Francis Group 2016
Colección:Routledge research in public relations ; 7
Materias:
Ver en Universidad de Navarra:https://innopac.unav.es/record=b37269690*spi
Tabla de Contenidos:
  • 1. The Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions