Independent luxury the four innovation strategies to endure in the consolidation jungle
"There is an endangered species in luxury: independent companies! In an ever-challenging globalized luxury environment, difficulties arise for companies striving to escape the ever-growing clout of luxury conglomerates. But so do opportunities! Through case studies of game-changing brands inclu...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Houndmills, Basingstoke Hampshire : New York :
Palgrave Macmillan
2015
|
| Materias: | |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b37139253*spi |
Tabla de Contenidos:
- Machine generated contents note:
- Prologue: Welcome to Knysna! 1. Challenges and Opportunities for independents 2. Last chance for Knysna: innovation3. Back to the essentials4. Crossing the bridge5. Cultural Innovation 6. Cause Innovation 7. Business Model Innovation 8. Branding 9. Retail and business development Conclusion: Back to Knysna.
