Business Relationship Management and Marketing : Mastering Business Markets

Business Relationship Management and Marketing Mastering Business Markets

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Kleinaltenkamp, Michael, editor (editor), Plinke, Wulff, editor, Geiger, Ingmar, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer 2015.
Colección:Springer Texts in Business and Economics,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b36253583*spi
Tabla de Contenidos:
  • Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management
  • Theoretical Perspectives of Business Relationships - Explanation and Configuration
  • Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships
  • Customer Value and Customer Selection
  • Strategies of Business Relationship Management
  • Business Relationship Management & Marketing in a European-Chinese Context
  • Implementation of Business Relationship Management: Instruments of Business Relationship Management
  • Internal Implementation of Business Relationship Management
  • Customer Relationship Management.

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