Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...
| Autor Corporativo: | |
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| Otros Autores: | , , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler
2013.
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| Colección: | EAA Series,
Springer eBooks. |
| Acceso en línea: | Conectar con la versión electrónica |
| Ver en Universidad de Navarra: | https://innopac.unav.es/record=b36252049*spi |
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Publicado 2013
Biblioteca Universitat Ramon Llull (Otras Fuentes: Biblioteca Universidad de Navarra)
Libro electrónico
