Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising

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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...

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Detalles Bibliográficos
Autor Corporativo: SpringerLink (-)
Otros Autores: Rosengren, Sara, editor (editor), Dahlén, Micael, editor, Okazaki, Shintaro, editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler 2013.
Colección:EAA Series,
Springer eBooks.
Acceso en línea:Conectar con la versión electrónica
Ver en Universidad de Navarra:https://innopac.unav.es/record=b36252049*spi
Tabla de Contenidos:
  • The Roles of Advertising
  • The Faces of Advertising
  • Reception of Advertising
  • Perceptions of Advertising.

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